"V: Young-adult fiction and literature seems to be having quite a moment now. Sales are way up, adults seem to be really into Suzanne Collins’s Hunger Games or, of course, Harry Potter, Twilight. Adults seem to be very hungry for —
NG: Things with stories.
V: You just answered my question. Where is that coming from?
NG: I think it’s just things with stories: Things with stories became incredibly unfashionable for kids. There was a point in the eighties and nineties when young-adult literature was being driven by the opinions of some teachers and some librarians, who were of the opinion that young-adult literature should be wholesome and informative and nutritious, like stone-ground wheat or whatever."

Vulture interviews Neil Gaiman.